Meet Erica Jensen, at right in photo, owner of Helen Ainson in Darien, a fashion store specializing in evening gowns, cocktail dresses, and other special occasion attire. Erica has been the owner of this store for the past 43 years. Helen Ainson, Erica’s mother, opened her first stores in New York City and Greenwich. Ever since Erica was in high school, she knew that she wanted to open up her own store, and worked extremely hard to be able to open Helen Ainson’s Darien location!
Erica is excited to own the Darien location, as she is very involved in the Darien community. She was President of the Chamber of Commerce in the 90s and has been co-chair of the Darien Sidewalk Sale and Family Fun Days for the past 25 years. She has received the “Business Volunteer of the Year Award” numerous times, and feels it is important to invest in the Darien community which has supported her all these years.
The pandemic has affected Helen Ainson, as people can not celebrate life events as they typically would have. Because of this, Erica has started to bring in more comfortable clothing to the store. The shop now offers great clothes to wear at home such as comfy sweaters, tops, yoga jeans, and leggings. Be sure to check out their website or visit their storefront to support one of Darien’s great local businesses during this tough time. Erica hopes that as your weddings, bar and bat mitzvahs, and other big life events start to get rescheduled, you come out and shop. Erica and her team are excited to help you choose the perfect outfit for your next special occasion!
You can visit Helen Ainson at 1078 Boston Post Road in Darien, or you can visit their website.